shopper marketing
Thought Leadership
Since its introduction in 1991, e-commerce has grown to a multi-billion dollar sales channel. Today, online shopping is mainstream and growing. By 2015, as many as 90% of shoppers ages 14+ will shop online. Want to understand the implications of building a strong e-commerce business?
You know their names and you probably remember what they look like, but can you remember the last time you heard from them? No, I am not referring to long-lost relatives; I'm talking about classic consumer brands (some may call them legacy brands, others may call them heritage brands, but to me, they are the classics). They are the brands that have spent years building their reputations and successes but, as of late, seem to have fallen completely off of the radar.
It's undeniable: The use of technology among consumers is growing. It's something we must recognize, respect and most of all pursue. But we have to ask ourselves: What happens when consumers turn into shoppers? Are we blinded by the bright and shiny, double- and triple-digit increases in consumer digital adoption?
Are you as transfixed as I am by the sequences of zeros and ones that make up today's digital shopper-marketing space? I find myself salivating at the thought of soon being able to scan UPC codes with my smart phone to complete a purchase without ever having to wait in line.
Integrated Marketing Services reviews insights on Hispanic loyalty garnered from surveys administered at festival events.  For instance, while Hispanic respondents were less likely to have switched brands due to the economy, they were more open to switching brands overall.
New sales elasticity research from Integrated Marketing Services shows sampling to have a stronger impact on cumulative sales than traditional advertising.
Tanya Domier reviews the agency's history and points of difference for the Hub magazine's "Profiles" issue.
In-store sampling delivers, particularly within enhanced retailer programs.
experiential marketing
Thought Leadership
Since its introduction in 1991, e-commerce has grown to a multi-billion dollar sales channel. Today, online shopping is mainstream and growing. By 2015, as many as 90% of shoppers ages 14+ will shop online. Want to understand the implications of building a strong e-commerce business?
You know their names and you probably remember what they look like, but can you remember the last time you heard from them? No, I am not referring to long-lost relatives; I'm talking about classic consumer brands (some may call them legacy brands, others may call them heritage brands, but to me, they are the classics). They are the brands that have spent years building their reputations and successes but, as of late, seem to have fallen completely off of the radar.
It's undeniable: The use of technology among consumers is growing. It's something we must recognize, respect and most of all pursue. But we have to ask ourselves: What happens when consumers turn into shoppers? Are we blinded by the bright and shiny, double- and triple-digit increases in consumer digital adoption?
Are you as transfixed as I am by the sequences of zeros and ones that make up today's digital shopper-marketing space? I find myself salivating at the thought of soon being able to scan UPC codes with my smart phone to complete a purchase without ever having to wait in line.
Integrated Marketing Services reviews insights on Hispanic loyalty garnered from surveys administered at festival events.  For instance, while Hispanic respondents were less likely to have switched brands due to the economy, they were more open to switching brands overall.
New sales elasticity research from Integrated Marketing Services shows sampling to have a stronger impact on cumulative sales than traditional advertising.
Tanya Domier reviews the agency's history and points of difference for the Hub magazine's "Profiles" issue.
In-store sampling delivers, particularly within enhanced retailer programs.
additional services
Thought Leadership
Since its introduction in 1991, e-commerce has grown to a multi-billion dollar sales channel. Today, online shopping is mainstream and growing. By 2015, as many as 90% of shoppers ages 14+ will shop online. Want to understand the implications of building a strong e-commerce business?
You know their names and you probably remember what they look like, but can you remember the last time you heard from them? No, I am not referring to long-lost relatives; I'm talking about classic consumer brands (some may call them legacy brands, others may call them heritage brands, but to me, they are the classics). They are the brands that have spent years building their reputations and successes but, as of late, seem to have fallen completely off of the radar.
It's undeniable: The use of technology among consumers is growing. It's something we must recognize, respect and most of all pursue. But we have to ask ourselves: What happens when consumers turn into shoppers? Are we blinded by the bright and shiny, double- and triple-digit increases in consumer digital adoption?
Are you as transfixed as I am by the sequences of zeros and ones that make up today's digital shopper-marketing space? I find myself salivating at the thought of soon being able to scan UPC codes with my smart phone to complete a purchase without ever having to wait in line.
Integrated Marketing Services reviews insights on Hispanic loyalty garnered from surveys administered at festival events.  For instance, while Hispanic respondents were less likely to have switched brands due to the economy, they were more open to switching brands overall.
New sales elasticity research from Integrated Marketing Services shows sampling to have a stronger impact on cumulative sales than traditional advertising.
Tanya Domier reviews the agency's history and points of difference for the Hub magazine's "Profiles" issue.
In-store sampling delivers, particularly within enhanced retailer programs.
about us
Thought Leadership
Since its introduction in 1991, e-commerce has grown to a multi-billion dollar sales channel. Today, online shopping is mainstream and growing. By 2015, as many as 90% of shoppers ages 14+ will shop online. Want to understand the implications of building a strong e-commerce business?
You know their names and you probably remember what they look like, but can you remember the last time you heard from them? No, I am not referring to long-lost relatives; I'm talking about classic consumer brands (some may call them legacy brands, others may call them heritage brands, but to me, they are the classics). They are the brands that have spent years building their reputations and successes but, as of late, seem to have fallen completely off of the radar.
It's undeniable: The use of technology among consumers is growing. It's something we must recognize, respect and most of all pursue. But we have to ask ourselves: What happens when consumers turn into shoppers? Are we blinded by the bright and shiny, double- and triple-digit increases in consumer digital adoption?
Are you as transfixed as I am by the sequences of zeros and ones that make up today's digital shopper-marketing space? I find myself salivating at the thought of soon being able to scan UPC codes with my smart phone to complete a purchase without ever having to wait in line.
Integrated Marketing Services reviews insights on Hispanic loyalty garnered from surveys administered at festival events.  For instance, while Hispanic respondents were less likely to have switched brands due to the economy, they were more open to switching brands overall.
New sales elasticity research from Integrated Marketing Services shows sampling to have a stronger impact on cumulative sales than traditional advertising.
Tanya Domier reviews the agency's history and points of difference for the Hub magazine's "Profiles" issue.
In-store sampling delivers, particularly within enhanced retailer programs.
 
I'm currently the Senior Operations Manager for the Field Support Team at Integrated Marketing Services. The team consists of Supervisors and Coordinators focused on administrative support for field based managers executing...
We're making an impact daily on the retail world with our outstanding Shopper and Experiential Marketing skills. Whether it's local or nationwide, Integrated's innovations are...
Integrated's work is being recognized by some of the most notable reviewers. The 2011 Promo 100 ranked Integrated sixth in their annual list of top 100 U.S. Promotion agencies and ranked first in both retail and retailer marketing.
OsCal Relaunch
Delivered brand in three ways: updated and improved look and feel at shelf, more environmentally sustainable packaging and savings in cost.

The project delivered lower pricing and utilized market research to drive package redesign. The resulting packaging was preferred by consumers 15 to 1 than current packaging.
OsCal Relaunch
Delivered brand in three ways: updated and improved look and feel at shelf, more environmentally sustainable packaging and savings in cost.

The project delivered lower pricing and utilized market research to drive package redesign. The resulting packaging was preferred by consumers 15 to 1 than current packaging.